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CASE STUDY

How a Global Food & Bev Leader Delivered Coaching to 9,000+ Employees
A frontline retail worker in a grocery store aisle uses a tablet to assess products, reflecting the challenges of supporting well-being in dispersed teams.
THE CHALLENGE

Closing the Well-Being Gap for Frontline & Remote Teams

A leading global food and beverage company had long invested in on-site corporate well-being programs, with Exos managing three high-performing fitness centers.

But leadership faced a new challenge: how to deliver the same high-quality, personalized support to employees on the road, in the field, and in manufacturing roles. They needed a solution that could scale without sacrificing quality, supporting all employees regardless of location, schedule, or job function.
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THE SOLUTION

Delivering Personalized Coaching Nationwide

In 2023, the company expanded its Exos partnership to include virtual coaching via the Exos app for all U.S. employees. Launch tactics included:

  • Direct-to-home mailers with QR codes for easy app enrollment
  • Marketed targeted nutrition services to highlight high-interest offerings
  • Strategic push notifications to boost awareness and in-app engagement
  • 50+ annual health-fair activations, with Exos coaches participating on-site
  • Trained “Healthy Living Champions” to be on-the-ground advocates, helping employees understand and navigate other valuable benefits like Omada, Sword, and Crossover Health

This multi-channel approach ensured every global employee could access live coaching, personalized plans, and resources to support their health goals.

 
A remote employee smiles during a virtual coaching session, accessing personalized support through the Exos app from his kitchen table.

A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center. 
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Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
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CAPABILITIES DEPLOYED 
THE RESULTS

Rapid Adoption, Frontline Reach, Exceptional Satisfaction

9

total virtual-coaching users

1

new members in the first 30 days

55

hourly employees engaged, including 4,700 bottling employees

4.9/5

average coach rating; virtual coaching & nutrition specialists

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Fitness Center Management

people-group

Centralized Operations

programming

Hybrid Programming

headset

Virtual Coaching

group-work

Group Exercise

nutrition

Nutrition & Wellness Integration

space-design

Space Design & Renovation

training

Personal Training

massage

Massage Therapy

recreation

Recreation Management

nutrition-plan

Nutrition Consults

meal-plan

Meal Planning

coaching

One-on-one Coaching

app

Exos App

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

Provide Measurable Well-Being for Every Employee, Everywhere

Ready to unite corporate, field, and frontline teams under one high-performance playbook? Let’s talk.