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CASE STUDY

How One Tech Company Made Well-Being Equitable for Every Employee
Hybrid team in a conference room engaged in a video call with global colleagues — reflecting the complexity of supporting a dispersed workforce.
THE CHALLENGE

Uneven Access to Benefits Across a Dispersed Workforce

A multinational technology company was facing a growing gap in employee well-being. With its workforce split across remote, hybrid, and on-site roles, support felt inconsistent. 

Employees were juggling multiple disjointed wellness apps, none of which delivered the personalized, human touch they needed to feel truly supported.

Leadership needed a partner to unify the experience and deliver meaningful, one-on-one support at scale across regions and time zones.
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THE SOLUTION

Bringing Human Coaching to a Global Workforce

The company partnered with Exos to launch Virtual Coaching — a global solution that connects employees to real human coaches and registered dietitians, wherever they work.

Exos coaches now support employees across multiple regions through:

  • Live and on-demand classes
  • Personalized one-on-one coaching
  • Challenges that build connection and consistency
  • Expert guidance on stress, sleep, daily movement, and energy

This virtual delivery model breaks down geographic barriers while preserving the human element. Every employee, regardless of location or schedule, has access to the same high-quality support.

 
Woman following a virtual workout on the Exos app at home — showing how Exos brings coaching to a global, remote workforce.

A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center. 
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Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
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CAPABILITIES DEPLOYED
THE RESULTS

Scaled Engagement, Meaningful Outcomes

22

employees using Exos Virtual Coaching across 43 countries

2.7

daily engagements through the Exos app

10

employees complete more than four services monthly

80

say Exos is their most valued employer benefit

94

satisfaction rate

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Fitness Center Management

people-group

Centralized Operations

programming

Hybrid Programming

headset

Virtual Coaching

group-work

Group Exercise

nutrition

Nutrition & Wellness Integration

space-design

Space Design & Renovation

training

Personal Training

massage

Massage Therapy

recreation

Recreation Management

nutrition-plan

Nutrition Consults

meal-plan

Meal Planning

coaching

One-on-one Coaching

app

Exos App

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

Make Well-Being Work at Scale

Ready to make world-class coaching accessible to your dynamic workforce?
Let’s talk.