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CASE STUDY

The New Talent Acquisition Strategy: Helping Women Thrive
Confident young woman smiling with supportive colleagues behind her — representing a new approach to helping women thrive at work.
Woman in a job interview smiling confidently, as two professionals review her résumé — highlighting the importance of supporting women’s health in the workplace.

Why Female Physiology Support Is Now a Talent Imperative

Today’s top talent is asking smarter questions, and companies must evolve. Women are actively seeking employers that support their physiology. 

That makes female physiology–friendly programs not just a wellness win, but a competitive talent acquisition strategy.

In 2025, the following search terms hit all-time highs, underscoring their growing relevance for talent attraction:

  • “Can you take time off work for periods?”
  • “Best menstrual leave programs for companies”
  • “Which companies offer menstrual leave?”

Women are evaluating employers through a new lens. Are you ready?
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Closing the Knowledge Gap

Most workplaces still lack the knowledge and policies to fully support women’s physiology. And as more women actively seek out employers who do, awareness isn’t enough. Education is essential.

While interest in menstrual health is rising, knowledge still lags behind. In our surveys of pre-menopausal women:

  • Only 12% answered all seven cycle knowledge questions correctly.

  • 57% selected “I’m not sure” on at least one.

  • 96% expressed a desire to learn more.

That’s why we’ve made cycle education a core part of our approach. In our “Women Performers Pilot Program,” 100% of participants felt equipped to manage symptoms after just eight weeks.
A woman leads a strategy session, writing key insights on women’s health and physiology research to drive workplace impact.

A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center. 
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Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
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How Exos Leads & Evolves:
Translating Research Into Results
Partnering With World-Class Experts
Learning That Sticks at Every Step
Empowering Women Across Every Phase
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Fitness Center Management

people-group

Centralized Operations

programming

Hybrid Programming

headset

Virtual Coaching

group-work

Group Exercise

nutrition

Nutrition & Wellness Integration

space-design

Space Design & Renovation

training

Personal Training

massage

Massage Therapy

recreation

Recreation Management

nutrition-plan

Nutrition Consults

meal-plan

Meal Planning

coaching

One-on-one Coaching

app

Exos App

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

Proven Results from Exos Female Physiology Programming

Here's what we achieved during our 12-week Perimenopause Pilot Program at UCCS:

100

of participants reported better mood, energy, and coworker relationships

90

of participants reported improvements in efficiency, concentration, and sleep quality at work.

4.1

of fat mass lost on average

4.2

of lean mass gained on average

100

of participants reported feeling better equipped to manage perimenopausal symptoms and experiences.

100

Exos’ Commitment to Women’s Workplace Health
Timeline showing Exos’ 2021–2026 commitment to advancing female physiology support through research, training, and global rollout.

Ready to support the women who power your organization?

When female employees thrive, organizations thrive. Reach out today to level up your talent acquisition & engagement strategy.