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CASE STUDY

How Exos Scaled Up Pfizer’s Employee Engagement Solutions
Exos & Pfizer's logos side by side
Smiling employee in an Exos fitness center, reflecting Pfizer’s unified wellness experiences.
THE CHALLENGE

A Disjointed Fitness Center Experience

Pfizer’s wellness team relied on siloed strategies and partners to run its fitness centers. But even with the best intentions, the experience felt uneven. Employees reported disconnection and inconsistency in their workplace amenities.

To deliver a more cohesive and engaging experience, Pfizer knew it needed to unify its approach across all health and wellness touchpoints.
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THE STORY

Scaling Well-Being, Globally

In 2000, Exos began managing three of Pfizer’s fitness centers. Because of our impact, that partnership has scaled dramatically. As of 2025, Exos has become the sole well-being provider for 14 Pfizer fitness centers across the United States. 

To ensure equitable access for hybrid and remote employees, we implemented our virtual coaching platform at Pfizer. Today, our solutions are now accessible to over 71,000 Pfizer employees across 45 countries — covering 88% of their total population. We operate each location through a centralized model, ensuring consistent programming and a cohesive experience.

Pfizer’s long-standing partnership with Exos shows what’s possible at scale. Even across a complex enterprise, it’s entirely feasible to expand well-being services without losing the quality or personal touch.

Here’s how we did it.
Business team in discussion, symbolizing Exos and Pfizer’s global well-being partnership at scale.

A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center. 
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Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
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THE SOLUTION

Here's How We Helped Pfizer
Unifying the Experience Through Standardized Wellness Programs
Expanding Employee Access via Global Hybrid Expansion
Optimizing Spaces With Strategic Design & Build Services
Bringing Operations Together Under Centralized Management
Reenergizing Employees via Recharge Breaks
Scaling Services With a New Service Request Platform
Continuous Improvement Through Data-Driven Efficiencies

CAPABILITIES DEPLOYED
THE RESULTS

Scaled Delivery With Consistent Quality

14

centrally-operated fitness centers, expanded from 3 since 2000

8

employees engaged through Recharge Breaks alone

71

global Pfizer employees served by Exos virtual coaching across 45 countries

11

skin cancer screenings completed

26

melanoma cases detected

63

vs. industry average of 26

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Fitness Center Management

people-group

Centralized Operations

programming

Hybrid Programming

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Virtual Coaching

group-work

Group Exercise

nutrition

Nutrition & Wellness Integration

space-design

Space Design & Renovation

training

Personal Training

massage

Massage Therapy

recreation

Recreation Management

nutrition-plan

Nutrition Consults

meal-plan

Meal Planning

coaching

One-on-one Coaching

app

Exos App

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

"Exos management and the new gym has greatly improved the fitness community at Pfizer Pearl River. Chelsea manages the gym exceptionally. Overall, the impact on campus has been huge."

"Exos’ facilities, staff, and motivational programs are among the top 3 benefits I get from my employment with Pfizer. They are critical for me to maintain good physical, mental, and emotional health."

“You can tell the difference in how the fitness centers are laid out. It’s the layout, the equipment, the thoughtfulness. Exos comes in and shows you how to design for real engagement.”

“It’s not just a wellness vendor. Exos integrated into our culture — they understand our employees and help them thrive.”

What Participants Said:
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"Exos management and the new gym has greatly improved the fitness community at Pfizer Pearl River. Chelsea manages the gym exceptionally. Overall, the impact on campus has been huge."
golf

"Exos’ facilities, staff, and motivational programs are among the top 3 benefits I get from my employment with Pfizer. They are critical for me to maintain good physical, mental, and emotional health."
military

“You can tell the difference in how the fitness centers are laid out. It’s the layout, the equipment, the thoughtfulness. Exos comes in and shows you how to design for real engagement.”
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“It’s not just a wellness vendor. Exos integrated into our culture — they understand our employees and help them thrive.”

Elevate Your Workforce’s Well-Being

Want to scale well-being to your global population?

We’ll help you make a measurable impact.